The fight against poverty is shared. You’re in that circle, and you need to do something. There’s no financial smoke that distances you from the reality. If you really want to use your business in fighting poverty, here are 10 ways to pull off:

1.      Think of poor people as consumers. Design your products and services for the ‘bottom of the pyramid’ consumers. It is in the frontier marketers that high-growth opportunities open up.

2.      Help others be entrepreneurs.  If you are doing business in an underdeveloped nation, take active part in the community. Know your neighbors and their skills. Share the value and help them be entrepreneurs.

3.      Innovate. Look for areas of ‘shared value’ where there is a win-win situation. Your company benefits and the community benefits as well.

4.      Meet social needs. Poor customers are willing to pay for products and services that can boost their living standards.

5.      Promote employee involvement with a charity. Encourage your workers to donate some time or items for the poor people.

6.      Create matching programs for employees. Your business may hold an exclusive employee drive for the next month. Match the triple for each e-giving dollar. Let your employees know that funds go to a local charity.

7.      Give discounts to clients. In your attempt to get new clients, you’ll actually lose nothing when you offer a discount on your products or services.

8.      Join the conversation and encourage other people to help fight poverty. Participate in conversation or blogs talking about eradicating poverty. You can bring it up at home, coffee shop, office— everywhere.

9.      Promote impact outsourcing. Impact outsourcing refers to an arm of the Business Process Outsourcing (BPO) industry that employs poor people as workers.

10.  Provide transformational employment. Giving poor people an access to high quality jobs, decent wage and extra benefits helps a lot in the big fight. Transformational employment also means providing enough training for their workers.

The world is interconnected, and every good deed to fight poverty is never isolated.

It’s great if you also share your thoughts about tackling poverty.