Social responsibility is quintessential for businesses because it proves to your employees and customers that the company shares an interest in relevant and timely issues that are beyond the bouts of profit margins. Whether it’s a local, national, or global concern, as long as it doesn’t involve sales, you’re proving to be a socially responsible business leader.

Ditto, latching social responsibility into your business can impact buying decisions where clients opt to make an ethical purchase. As a result, greater profits are plausible. However, establishing a highly-esteemed reputation is a bit more important in this situation. And as a business leader, I realize that weaving socially responsibility begins with employment.

As a socially responsible outsourcing company, Greymouse takes its share in the fight against the pressing social dilemma—poverty. And as part of the scheme to help the disadvantaged people, we start by creating decent employment to everyone. The company focuses on employing marginalized people at the base of the pyramid as the primary workers to deliver first-class outsourcing solutions to our clients. Overtime, the business contribution leaves a great influence to the community.

When the value of social responsibility is encompassed within your business, the impact to the community is life-changing. Moreover, it instills a sense of pride to those who support your business – your staffs, business partners, clients, everyone.

On the other hand, the -alleviating poverty- goes through every businesses we touch worldwide. How? By using our services each business has more time and local resources to focus in growing their business.

Creating an effective social responsibility policy

So how do business leaders inject social responsibility into their business? First, define what makes the company unique. You may focus on inventing products and services that better the community, and/ or you could prioritize creating more decent jobs for the world’s poor— a commitment that the Greymouse team calls ‘transformational employment’.

Next is the designing of strategies that keep your employees, executives and shareholders motivated and inspired to uphold the mission. Engage your people through high-paying jobs, or incentives maybe.

Crafting a social responsibility policy also prompts business leaders to assess their current practices that do not jive with their company’s mission. The policy must correct the practices that can create debacles down the road. Deceptive marketing campaigns must be ditched, and the company must only provide whole and genuine offers to people.

Lastly, come up with corporate responsibility reports. With the corporate goals and milestones factored in, these reports serve as marketing tools to champion the positive efforts of your business and its employees. Use stories and stats to prove that socially responsible practices drive not only profits, but also social growth.

Whatever form of social responsibility you are trying to weave into your business, you should be very passionate about fighting world poverty through socially responsible business. Let’s connect our goals and practices to form a community that helps in pushing the boundaries of how businesses can finally curb poverty.

How about you? How do you champion a socially responsible business?